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Welcome to In The Running

Personalised coaching for endurance athletes

Training plans built around your lifestyle, goals and commitments

Structured and periodised training that evolves inline with your progress and development

Mindset coaching and next-level accountability

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Coaching Packages

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£95 p/m

(Run Only Plans = £75 p/m)

✅ Personalised training plan built weekly around your calendar, training progress and feedback

✅ Daily feedback after each workout

✅ Unlimited plan adjustments and tweaks

✅ Unlimited comms via phone/email/WhatsApp

✅ Weekly 1:1 coaching call to discuss plan ahead and review progress

✅ Structured workouts setup in TrainingPeaks™️ Premium account

✅ Full Access to ITR Accountability WhatsApp group with all ITR athletes to keep you on track

✅ Access to weekly ITR group ZOOM call

✅ Mindset Coaching and Raceday specific prep and advice

✅ Run-specific Strength guide that integrates with training plan

✅ Team ITR Club membership

⏫ Loan a Stryd footpod to train with running power [+£10p/m]

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£65 p/m

(Run Only Plans = £49 p/m)

✅ Initial consultation with head coach

✅ Bespoke training plan specific to your goal, delivered in 4-week blocks

✅ 1:1 Coach Call every 4-weeks to review and adjust plan based on your progress and feedback

✅ Access to ITR Accountability WhatsApp group with all ITR athletes to keep you on track

✅ Access to Weekly ITR Accountability ZOOM Catch up with Head Coach

✅ Mindset training guide

✅ Run-specific Strength guide that integrates with training plan

✅ Team ITR Club membership

🔼 Optional Stryd footpod to unlock benefits of training with running power [+£10p/m]

🔼 Optional upgrade to TrainingPeaks Premium [+£9p/m]

What people say

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Amy S. 30-something (Worcestershire)
2x ITR KICKSTARTER finisher (April & June ‘22)

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“I’d recommend this to anyone of any age or gender because you're going to smash it without even realising!

When you join a gym or fitness class you inevitably grow bored, but with this you just build a firm habit and enjoy it more ever.

What I found valuable was having someone else organise me by having the set program in my inbox, all the info sent over before well in advance.
Understanding the importance of running slow was a huge game changer for me, as well as not having the pressure of having to keep on track all the time.

I definitely would have quit at first hurdle if it was pitched as ‘all or nothing’!”

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David S. 30-something (London)
ITR 6-week Swim Sharpener finisher (Aug ‘22)

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“I first spoke to George after enquiring online. Our initial conversation was great and was instantly interested in having him as a coach. He is very friendly, very informative and also a really down to earth guy. He asked all the right questions and has a genuine interest in his clients. I was initially after a 6-week swim program to prepare for IM Weymouth 70.3, though after our conversations and how much effort and passion he put into my program and follow ups I know I have a trainer for the foreseeable!

It's refreshing to have a coach show a high level of attention and out of plan care. He is always happy to answer questions and even share tips,advice and forms of information he has created through his own experience. I can't rate and recommend him highly enough“