ITR COACHING
TRIATHLON COACHING BUILT AROUND YOU
Training that fits your life. Coaching that adapts to you. A real coach behind every athlete.
COACHING THAT FITS REAL LIFE
YOUR TRAINING SHOULD FIT YOUR LIFE. NOT THE OTHER WAY AROUND.
Triathlon is demanding enough without trying to force your training into a life that doesn't fit it.
At ITR, we believe great coaching starts with understanding the athlete behind the numbers; your goals, your experience, your available time and everything else life throws at you.
That's why we don't believe every athlete needs the same level of coaching.
Some athletes need structure and community. Others need a completely individualised plan. Some want greater accountability and performance analysis. And some want their coach working closely with them to find their limits.
That's why ITR offers four levels of coaching.
FIND YOUR LEVEL
ONE TEAM. FOUR WAYS TO TRAIN.
Choose the level of coaching that matches what you need from your coach.
THE ITR DIFFERENCE
REAL COACHING. FROM A REAL COACH.
Your coaching should come from your coach.
At ITR, your training decisions, feedback, conversations and every interaction you have about your training come directly from your coach.
We won't comment on every workout just for the sake of it. But when you have something to say, we'll listen. When you have a question, we'll answer. And when something needs to change, we'll act.
PERSONAL COACHING. GENUINE CONVERSATIONS. REAL PEOPLE.
IS ITR RIGHT FOR YOU?
COACHING WORKS BEST WHEN WE’RE THE RIGHT FIT.
ITR isn’t designed to be the right coaching environment for every athlete. We work best with athletes who want to be coached, are prepared to communicate openly and understand that good coaching is a partnership.
YOU’LL PROBABLY FIT RIGHT IN IF YOU:
✓ You want to understand the purpose behind your training
✓ You’re prepared to communicate openly with your coach
✓ You want training that works alongside the rest of your life
✓ You’re prepared to trust the process and give it time to work
✓ You want a coach who will challenge you when necessary
✓ You’re prepared to take responsibility for your side of the coaching relationship
WE MAY NOT BE THE RIGHT FIT IF YOU:
× You simply want someone to populate your training calendar
× You expect instant responses at all hours
× You’re looking for shortcuts rather than consistent training
× You expect a comment on every workout simply for the sake of it
× You don’t want your training questioned or adjusted
× You’re looking for a one-size-fits-all approach
REAL ATHLETES. REAL RESULTS.
DON’T JUST TAKE OUR WORD FOR IT.
FROM OVERTRAINING TO 70.3 WORLDS
“After suffering an injury due to overtraining, I began my journey with George. I was amazed by how well he understood my goals, lifestyle and training needs. Our hard work paid off when I qualified for the 70.3 World Championships. A year later, I’d never been in better shape and set a huge PB at the World Champs — nearly an hour faster than when I started.”
BOGDAN, 70.3 WORLD CHAMPIONSHIP QUALIFIER
FIRST IRONMAN.
CONFIDENTLY.
“This was my first time using a coach and it’s not going to be the last. George was amazing for my growth in the sport. His experience meant any questions I had were answered, and I had a lot of confidence going into my main race. I’ll always remember completing my first Ironman as an ITR athlete!"
BRAD, IRONMAN WALES FINISHER
FROM 47-MINUTE 1900M TO 1:08 IRONMAN SWIM
“The bespoke planning and having a mentor on call has been so beneficial. I’m more consistent than ever and my fitness has skyrocketed. My cycling FTP has gone from 154W to 280W and I turned my 41-minute 1900m swim into a 1:08 3800m swim. My body and mind feel the fittest they have ever been.”
CONOR, TRANSFORMING HIS SWIM IN ONE SEASON
READY TO GET STARTED?
FIND THE RIGHT LEVEL OF COACHING FOR YOU.
Whether you’re looking for structured team training or fully individualised coaching, there’s an ITR option designed to give you the support you need to reach your goals.
SQUAD · £50/MONTH
PREPARE · PROGRESS · PERFORM
All 1:1 coaching begins with a free consultation to make sure ITR is the right fit for you and your goals.
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