Running Coaching Services

Training plans and Ongoing Coaching Support

Monthly coaching support provides athletes with structured and personalised training plans that adapt to not only to unforeseen changes in your lifestyle and work commitments, but also to how you are progressing.

Each week we discuss how the week’s sessions have gone, what went well and what we could change.

Unlimited coach support via email, WhatsApp or telephone allows the athlete to feel fully supported and confident that the planned training sessions are aligned with where they are along their development.

TP Screen grab

As a Stryd™ Certified Coaching provider, ITR can offer its athletes the latest technology and use running power as well as a number of other running dynamics when delivering bespoke training sessions and assessing performance.

We have a couple of Stryd™ Units available for hire for a monthly charge of £20 (discounted to £10 for Team ITR coached members).

This gives our athletes the chance to experience training and racing with the game-changing features the Stryd™ offers before deciding whether to buy one.

Team ITR members will get a 15% discount code to use at the Stryd™ website store.



At ITR, we build training plans and training sessions in line with the 80/20 training philosophy.

Head Coach George is an 8020 Endurance Ambassador having trained himself this way for many years and seen the benefits first-hand.





Team ITR Coaching Package - £55 pcm

  • Start up consultation
  • 30-day Money back guarantee
  • Bespoke training plan built around athletes goals and personal commitments
  • Individual sessions built around athlete’s preferred metrics - i.e. intensity set by either Heart Rate†, Pace or Running Power‡
  • Premium TrainingPeaks™ account
  • Race Day advice: pacing tactics, nutrition, equipment etc.
  • UNLIMITED communication via WhatsApp, email or telephone
  • UNLIMITED adjustments to training plan
  • Weekly progress review
  • Exclusive access to real world and Virtual club meet up events
  • 25% discount on other ITR services (excluding merchandise and kit)
  • 15% discount on Stryd™ footpods purchased directly at

Optional Extra: Stryd™ Footpod rental - available at a discounted £10 pcm (£20 pcm for non-Team ITR Members)

†Requires chest strap Heart Rate Monitor; ‡Running Power requires Stryd™ footpod

*pcm = per calendar month